Ballentynes Fashion Central was established in 1972 by Graham and Eunice Ballentyne. They are still involved in the day to day running, and these days there is a second generation of the Ballentyne family involved carrying on the tradition of providing great looks at value for money prices.

We own and operate 25 stores around New Zealand – 23 Ballentynes Fashion Central stores in the North Island, and 2 Fashion Central stores in the South Island.

Every season we search out the latest styles and inspirations from around the world, and bring them back to here to create our own range of fashion, made especially for New Zealanders.

Our philosophy is that fashion is for everyone!  We believe we can dress you to your individual style from head to toe. Our incredible range is second to none - from dresses to denim and heels to hats. We pride ourselves in putting together the best range of fashion in the latest seasonal colours. With over 500 styles every season and a gorgeous range of shoes, Ballentynes Fashion Central is the place to find your own unique look.

See for yourself – come into any one of our 25 stores, meet our amazing team and find your fashion.  You can even book a Free Seasonal Makeover with one of our trained stylists who will help you select styles that really work for you.