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I'm Bridie and I'm a PR mentor for small business owners. I help small business owners grow, promote, and sustain their small business by leveraging PR opportunities. Alongside press features I help small business owners get booked as a guest expert to build unwavering trust in their community and become known as an expert in their field.
Based in Bristol, I’m on a mission to show small business ownes how to reach more people and build their reputation so they can get more sales, enquiries and signups.
With a background of over 10 years in PR, I help small business owners get really good at talking about, sharing and promoting what they do. My support helps clients build their profile as a trusted expert. I show them how PR gives them the opportunity to share their expertise, stories, and opinions in more depth to help their clients tangibly visualise the difference your service will make in their lives. PR also creates a ripple effect – one interview often leads to more opportunities and new clients.
I simplify PR and make it easy to understand so small business owners can grow their small business by landing podcast interviews, collaborations, guest teaching, press features, panel talks, partnerships and much more.
My PR method for building a small business' audience and reputation is all about shining a spotlight on them and what they do – in the right places – so they can become known for their specific niche.
My goal is to help clients establish themselves as a trusted expert in their niche – the go-to authority; attract dream opportunities and clients and projects; generate enquiries consistently and grow their audience.
I work with established small business owners, who are ready to build their personal brand and attract better opportunities and projects. It’s important to my clients to promote themselves and sell authentically. A successful business to my clients is not only profitable but also meaningful and fulfilling. My clients are thoughtful, creative and value creating high-quality work but they are also willing to experiment and try new strategies.
My signature offer is a one-to-one mentoring programme across several months where I guide clients through my PR process to securing opportunities for their small business. The programme builds out a PR strategy and keeps clients accountable to implementing it. The programme includes strategy sessions, identifying relevant target publications and opportunities, building a media kit, writing pitches and navigating conversations with the media.
I also run workshops, consultancy sessions, and courses. I also love to offer my expertise to the wider community: I guest teach in other small business memberships, speak on podcasts and at events, and collaborate with other small businesses.
My main mission is to help small business owners pitch their expertise to relevant opportunities and get booked as an expert to speak, write or teach on what they do for a wider audience and leave no doubt in your community in the value of your service.
My clients get opportunities like podcast guesting, speaking on stages, expert articles published, guest workshops, perfect-fit collaborations and press features.