Founded in 2014 and headquartered in Gurgaon, India, DWAO (Digital Web Analytics and Optimization) is a premier digital MarTech and analytics consultancy serving organizations of all sizes—from startups to Fortune 500 giants.

DWAO stands out as India’s leading partner for both Adobe Marketing Cloud and Google Marketing Platform in the Asia-Pacific region. This unique positioning allows DWAO to deliver unparalleled MarTech solutions—ranging from implementation and readiness enablement to ongoing training and support.

Their core offerings span: Digital analytics and data-driven insights to optimize customer acquisition funnels, improve conversion rates, drive engagement, and boost retention;

Customized MarTech stack implementations that empower brands to make informed decisions via analytics and data science;
Marketing data tools setup including Adobe Experience Cloud and GA360, with use cases showing conversions doubling or more;
DWAO serves a diverse range of sectors—BFSI, telecom, travel, e-commerce, auto, media, entertainment, and content. Its client roster includes Airtel, HDFC, ICICI, ZEE, Reliance Capital, Lenskart, Nykaa, and more.
As a testament to workplace culture, DWAO is Great Place to Work–Certified™, recognized for fostering high-trust, high-performance values like credibility, respect, fairness, pride, and camaraderie.
Great Place to Work

Highlights at a Glance
Founded: 2014
Location: Gurgaon, India
Focus: Analytics-led MarTech implementation & strategy
Platform Partnerships: Adobe & Google
Core Strengths: Digital transformation, funnel optimization, performance analytics
Industries Served: BFSI, Telecom, Retail, Digital Media, and more
Culture: Celebrated for its high-trust, employee-first environment
With its strategic advisory approach, strong enterprise partnerships, and client-grade execution, DWAO is a standout brand that turns data into real business impact.

Products and Services Offered by DWAO

1. SEO Services

• On-Page Optimization (meta tags, keyword placement, internal linking)

• Off-Page SEO (backlink building, outreach, guest posting)

• Technical SEO (site speed, crawlability, schema markup, mobile-friendliness)

• Local SEO (Google Business Profile optimization, local citations, map ranking)

• E-commerce SEO

2. Content Marketing

• SEO-friendly blog writing

• Website content optimization

• Copywriting for landing pages

• Content strategy development

3. Digital Marketing

• Pay-Per-Click (PPC) campaigns

• Social media marketing and ads

• Email marketing automation

• Conversion Rate Optimization (CRO)

4. Analytics & Reporting

• SEO performance tracking

• Competitor analysis

• Monthly progress reports

• Keyword ranking and traffic insights

5. Web Solutions

• Website audit & consultation

• SEO-friendly website development (WordPress, Shopify, custom sites)

• Landing page design for better conversions